Google
Description
Google is an American multinational technology company
specializing in Internet-related services and products. These include online
advertising technologies, search, cloud computing, and software. Most of its
profits are derived from AdWords, an online advertising service that places
advertising near the list of search results.
Google began in January 1996 as a research project by Larry
Page and Sergey Brin when they were both PhD students at Stanford University in
Stanford, California.
While conventional search engines ranked results by counting
how many times the search terms appeared on the page, the two theorized about a
better system that analyzed the relationships between websites. They called
this new technology PageRank; it determined a website's relevance by the number
of pages, and the importance of those pages, that linked back to the original
site.
For the 2006 fiscal year, the company reported $10.492
billion in total advertising revenues and only $112 million in licensing and
other revenues. In 2011, 96% of Google's revenue was derived from its
advertising programs. In addition to its own algorithms for understanding
search requests, Google uses technology from the company DoubleClick, to
project user interest and target advertising to the search context and the user
history.
On Fortune magazine's list of the best companies to work
for, Google ranked first in 2007, 2008 and 2012 and fourth in 2009 and 2010.
Google was also nominated in 2010 to be the world's most attractive employer to
graduating students in the Universum Communications talent attraction index.
Google's corporate philosophy includes principles such as "you can make
money without doing evil," "you can be serious without a suit,"
and "work should be challenging and the challenge should be fun."


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